ABOUT US
WICHUDA is a fashion brand owned by Wichuda Co., Ltd.,
a Thai company incorporated in Phuket in September 2021.
An eco-friendly beachwear brand inspired by the tropical island of Phuket and its white sand beaches, crystal waters, and coral sea life.
Sustainability is at the heart of our brand.
OUR STORY
Wichuda Thonglor was born on the south coast of Thailand and raised in the tropical island of Phuket.
Growing up in direct contact with the natural beauty of rainforests, beaches, and the clear waters of the Adaman Sea with its rich and vibrant sea life, Wichuda developed a deep love and sense of respect for the eco-system. Her wish to protect the environment inspired the designs of our brand to celebrate nature.
“During my childhood, I always dreamed of being a princess and wearing elegant dresses, however, my mother always preferred to dress me as a boy. Therefore, when I grew up I began to love to dress in a more sophisticated way but always remained simple to embrace my self-confidence. This is my concept of fashion that I would love to transfer to anyone wearing our collections.”
SUSTAINABILITY
& ETHICS
WICHUDA is committed to creating collections in the most purposeful and mindful ways. Our brand, founded in Phuket, encapsulates the freedom and beauty of the Andaman Sea to celebrate self-confidence and sustainability.
OUR FABRICS
As a sustainable fashion brand, at WICHUDA we pride ourselves in using only eco-friendly fabrics for all our collections.
Silk, linen, and recycled Polyamide ECONYL are our core fabrics tested by OEKO-TEX Standard 100 to prevent the presence of any harmful or toxic components. Our fabrics have been made to maintain shape retention and provide protection from UV rays. They are ultra chlorine and pilling resistant to guarantee the longest life of our swimwear.
All our fabrics are created to the highest quality standards for all WICHUDA creations.
OUR MAKERS
Our makers and suppliers are all leading high-end textile companies worldwide, with our production taking place in Turkey to ensure high-end garments.
The limited number of quantities we produce for each garment of our WICHUDA collections allows to minimise waste and promote sustainability. We pay the maximum attention to detail for each stage of the production process, from sampling up to the final quality control check.
The entire production is made utilizing environmentally friendly dyes and chemicals withholding International certificates.
We follow ethical production practices and respect socially responsible working conditions in the selection of all our makers and suppliers in Turkey.