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At the heart of Thailand Fashion Week, Wichuda — the vision of a young Thai designer born on the south coast of Thailand and raised in the tropical island of Phuket  — presents its debut Spring/Summer 2026 collection: Under the Sea. Inspired by the mysterious depths and shimmering surface of the Andaman Sea, Wichuda wants to bring people around the world a sense of the Thai culture and style. Each design has been inspired by the colors and species present in the Andaman Sea. All the collection is a journey into fluid elegance, where each piece embodies both the serenity of nature and the confidence of modern women.

A Poetic Ode to the Ocean
Under the Sea is not merely a collection, but an experience — an invitation to dive beneath the surface and discover a world where light, movement, and beauty converge. The silhouettes echo the rhythm of the waves, the colors capture the fleeting hues of dawn and dusk over the sea, and the textures evoke the tactile poetry of sand, shells, and coral. Each design tells a story — a dialogue between water, wind, and womanhood.

Conscious Luxury, Crafted in Thailand
Wichuda remains committed to a vision of luxury that respects both people and planet. Rooted in Southern Thailand, the brand collaborates with artisans who bring centuries of tradition into dialogue with contemporary design. From eco-friendly fabrics to handcrafted accessories, each creation is designed not only to be worn, but to be lived in, carried forward, and remembered. The result is a wardrobe that feels as timeless as the tides: elegant, effortless, and endlessly inspiring.

Empowering Women, Embracing Nature
More than fashion, Under the Sea is a manifesto of empowerment and awareness. Each piece celebrates self-confidence, reminding us that true elegance radiates from within. Inspired by the ocean’s strength and beauty, the collection reflects Wichuda’s belief that luxury should not only be seen, but felt — in the way it empowers women, in the way it endures over time, and in the way it remains connected to nature.

Wichuda on the Global Stage
With Under the Sea, Wichuda emerges as a new voice in international sustainable fashion. The Thailand Fashion Week presentation marks not only the unveiling of a collection, but also the affirmation of a philosophy: that conscious elegance is the true future of luxury.

About Wichuda
Wichuda is a sustainable luxury fashion house from Thailand, inspired by the Andaman Sea and dedicated to the empowerment of women. Blending local craftsmanship with a global vision, the brand creates swimwear and beachwear collections that embody elegance, simplicity, and sustainability. More than fashion, Wichuda is a movement — where every piece tells a story of confidence, consciousness, and timeless beauty. A sustainable fashion journey through class, charm, and elegance celebrating simplicity and self-confidence.